Archives for: Tag: digital management platform

5 Things the New Google Audience 360 DMP Must Do to Be Successful

Author: Loren Bors
4 / 13 / 2016

Google Announces New Analytics 360 Platform   Google just rolled out a key addition to its marketing suite, Analytics 360, to compete with industry incumbents Oracle and Adobe Audience Manager. In many ways, Google is the ideal company to maintain such technology because it already knows so much information about its users. Worldwide, Google responds […]