Archives for: Tag: Forrester

The State of Phygital CX Today and How to Stay Ahead of the Curve

Author: Marisol Towbridge
4 / 27 / 2016

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about novelty and more about meeting customers’ baseline expectations in the most seamless way possible.  Lenati was interviewed for a recent report by Forrester Research, […]

The Dangers of Rushing a Business to the Altar

Author: Carrie Holmes
8 / 3 / 2015
Lead gen and sales for B2B

A recent article by Lori Wizdo, VP and Principal Analyst for B2B Marketing, Forrester Research is a sobering reminder of what can happen when you “rush a business to the altar” –  prospecting before a lead is properly nurtured.  In Wizdo’s article Are You Butchering Your Early-Stage Leads?, Lori talks about a first-hand experience where an overly-eager sales […]