Archives for: Tag: Infographic

Making the Right MarTech Bets [Infographic]

Author: Liam O'Connor
2 / 28 / 2017

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy MarTech leaders, which can feel both empowering and overwhelming. With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for […]

Infographic: Customer Rewards Program Earn Models

Author: Clay Walton-House
2 / 4 / 2015
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Customer rewards programs remain an important tactic in many loyalty marketers’ playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism. For rewards programs to be successful in achieving desired customer behavior and loyalty, marketers must not be hasty in designing […]