KPI

Make Content Marketing Effective: Choose the Right KPIs – Part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... ...Read more

Make Content Marketing Effective: Choose the Right KPIs, Part 2

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations. To find your content marketing maturity level, take this online assessment. In... ...Read more

Make Content Marketing Effective: Choose the Right KPIs

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... ...Read more