Archives for: Tag: Lead gen

The Black Box of B2B Content Marketing

Author: Evelyn Bozak
1 / 21 / 2016
B2B-content-marketing-Lenati

Content marketing has officially turned the corner from trend to cornerstone of an effective marketing strategy. Most companies are doing some form of content marketing. Unfortunately without a clear view of what you are trying to accomplish and how you’ll measure the impact, this can often result in limited results and wasted investment. For B2B […]

It’s About Time Marketing Takes a Quota

Author: Carrie Holmes
11 / 10 / 2015
Marketing-Quota-Lenati

Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified, sales-ready leads.  Although it sounds fairly straight forward, the path to modern revenue marketing can be fraught with potholes. Before you can sign up for a […]