Loyalty Program ROI

Mine Your Data Before You Change Your Loyalty Program

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But... ...Read more

Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of... ...Read more