Archives for: Tag: Loyalty Program ROI

Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
12 / 13 / 2017
Customer-data-customer-insights-loyalty-program-Lenati

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

Author: Alison Rohrs
1 / 18 / 2017
Loyalty-Program-Design-Lenati

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of the miles and spend needed to achieve “Silver” status. Of course, on January 1, anything I’d earned toward status was erased. In this context, the email’s […]