Archives for: Tag: Loyalty program

Using the Science of Habits to Create a Successful Loyalty Program

Author: Meg Tronquet
1 / 25 / 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs. Successful Loyalty Programs Drive Habit Formation Creating a successful loyalty program isn’t just […]

Mine Your Data Before You Change Your Loyalty Program  

Author: Alison Rohrs
12 / 13 / 2017

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why. Because the program had existed for so long, […]

What You Need to Know About Successful Loyalty Program Design

Author: Guest Contributor, Jim Tierney
2 / 28 / 2017
Loyalty Program Design - Lenati

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with Pam Spier, a Senior Manager at Lenati, to find out more about loyalty program design and how to […]

How Starbucks Pioneered Mobile and Reaped Rewards

Author: Krista Gunstone
6 / 25 / 2015

A Customer Experience Series on Mobile Integration in Retail   Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their journey. For those retail brands that can successfully and seamlessly […]

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

Author: Evelyn Bozak
6 / 18 / 2015

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and travel industries, we have to keep a close eye. These abrupt market changes and acquisitions cause confusion, not only for […]

A New Era in OTA Customer Loyalty. Is Rocketmiles Going to Be Priceline’s Sleeper?

Author: Gina Cuff
4 / 8 / 2015

With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left standing – Expedia and Priceline. And while consumers still have plenty of choice regarding where to purchase […]

Is the U.S. Finally Ready for a Coalition Loyalty Program? It Depends.

Author: Gina Cuff
3 / 24 / 2015
Coalition loyalty programs

Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there’s something oddly familiar about what Plenti is offering. First, what is a coalition program? Typically, it’s a […]

B2C Loyalty in a B2B World? Yes.

Author: Gina Cuff
3 / 20 / 2015

Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B Loyalty, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys the applicability of B2C marketing strategy in a B2B environment. All customers, whether business or consumer, want to feel […]

Whole Foods Launches Customer Loyalty Program: Smart, or Just Another Grocery Rewards Program?

Author: Clay Walton-House
2 / 24 / 2015
Whole foods loyalty rewards program - Lenati

Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs. Customers earn one point per dollar spent, and will receive offers and rewards based on their purchase patterns—hardly anything that loyalty marketers would count as innovative. Yet […]

Designing the Right Rewards Program for High-Tech Companies

Author: Katie Collier
7 / 15 / 2014

This blog is the fourth in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the high-tech industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program.  Other posts in this series cover Insurance, Banking, and Retail industries.