Archives for: Tag: Marketing ROI

Make Content Marketing Effective: Choose the right KPIs – Part 3

Author: Christy Kelly
3 / 23 / 2016

Make Content Marketing Effective: Choose the right KPIs – Part 3 Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs are effective, marketers need to ensure they are choosing KPIs that will align teams around […]

The Modern Marketing Reality – Marketing Starts with a Quota [Infographic]

Author: Carrie Holmes
11 / 30 / 2015
LEN_ModernMarketing_Infographic_v1

A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer journey.  Now Marketing owns a quota to bring the […]

It’s About Time Marketing Takes a Quota

Author: Carrie Holmes
11 / 10 / 2015
Marketing-Quota-Lenati

Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified, sales-ready leads.  Although it sounds fairly straight forward, the path to modern revenue marketing can be fraught with potholes. Before you can sign up for a […]