Marketing

Loyalty360 Expo highlights and looking forward to CRMC

Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights: On... ...Read more

PK and Lenati join forces to create digital transformation company

Lenati’s strategy and customer insights experience pairs with PK’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — PK, a global IT... ...Read more

How Dun & Bradstreet cultivated an account-based approach

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of... ...Read more

How a DMP can transform your customer-centric marketing

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... ...Read more

Account-based marketing: The three things that matter

PK recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying ABM... ...Read more

What campaign gaffes tell us about marketing discipline

As the 2016 Presidential campaign heads into the final months, incidents from both campaigns stress the importance of message consistency. In early September, the GOP presidential nominee, Donald Trump,... ...Read more

What Snapchat can teach us about the next era of digital marketing

The rapid growth of Snapchat and its sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen... ...Read more

Startups: Use consultants well, part 2

Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder... ...Read more

Getting the most out of your content marketing budget

According to a recent research study conducted at PK, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts... ...Read more

Loyalty360: PK’s holistic approach to customer health

Recently PK’s Clay Walton-House was invited to speak at the 9th annual Loyalty Expo in Orland Florida. During his session, “Developing a Holistic Measurement Plan for Managing Customer Health,”... ...Read more