Millennial

How PK Helped Goodwill Modernize Their Stores, Boosting Sales 17%

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing... ...Read more

PK Speaking at Engagement Expo on The CX Retail Revolution

Goodwill’s Customer Experience Redesign Resonates With Consumers of all Ages This article was originally published on EngagementExpo.com Goodwill occupies a firmly established place in our culture. However, that does not... ...Read more

Wine Marketing: How Emotion Drives Customer Loyalty

It’s a magical time of year for Washington wine. Wineries across Washington State are wrapping up on one of the earliest and hottest harvests in history, which means the... ...Read more

Hello. My Name is…Millennial

Get it right when engaging with the born-digital Millennials, born between the early 1980s and early 2000s, are coming of age and will have an ever-growing impact on the... ...Read more

Customer Service, the Customer Experience Way: How Millennials are Leading the Charge

Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for... ...Read more