Archives for: Tag: Mobile

Pokémon Go Opens a New Door to Digital Marketing

Author: Fitz Jordan
8 / 5 / 2016

Retailers have been trying to leverage digital media to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made their dreams come true. Augmented reality games like Pokémon Go will allow businesses to purchase space and Pokémon-like objects in augmented realities that will attract users […]

It’s Nothing Personal…Unless it’s Small Business

Author: Carrie Holmes
9 / 15 / 2015
B2B marketing strategy small business Lenati

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring for, nurturing, squeezing every ounce of productivity out of their resources to help their business grow. Because of the time, energy and commitment they invest in […]

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

Author: Jessica Didion
7 / 29 / 2015
Mobile rewards customer loyalty experience Lenati

We continue to hear about improvements and expansions that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have announced partnerships with Spotify, Lyft and, most recently, The New York Times, all in an attempt to broaden their customer base while providing added value to […]

Getting The Most From Mobile: Designing Your Best Mobile Customer Experience

Author: Marisol Trowbridge
7 / 9 / 2015
Retail social media Lenati

As mobile becomes the common denominator guiding, informing, and influencing the customer through their journey, the opportunity to increase ROI through mobile is growing exponentially. Yet a great mobile customer experience can seem difficult to define and even harder for companies to manage. To get the most from mobile, companies need to create customer-centric frameworks to […]

How Starbucks Pioneered Mobile and Reaped Rewards

Author: Krista Gunstone
6 / 25 / 2015

A Customer Experience Series on Mobile Integration in Retail   Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their journey. For those retail brands that can successfully and seamlessly […]

21st Century Selling: Unlocking the Power of Mobile Devices to Improve Performance & Grow Sales

Author: Mark Ippolito
1 / 28 / 2013

Executive Summary:  Given the unique—and rapidly expanding–  capabilities of mobile devices to monitor location data, record sales activities and capture real-time transactions, leading edge sales organizations are leveraging mobile devices to drive improved field sales productivity and performance.  Forward thinking sales leaders are investing resources in tools and technologies with the specific intent to leverage the ubiquitous mobile device to improve key performance metrics, close rates and grow revenue.  Notably, our findings reveal that the benefits of mobile device enablement are not constrained to any one sector. Sales productivity and effectiveness gains are being reported across multiple industry sectors including Aerospace, Distribution, Engineering, Financial Services, Healthcare, Insurance, Media, Services and Software.