Mobile

Public utilities: Making the case for a mobile app

In the business of delivering energy to the public, it’s attractive to forgo the latest technological fads and focus on what matters: Delivering world-class service while being a responsible... ...Read more

What Snapchat can teach us about the next era of digital marketing

The rapid growth of Snapchat and its sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen... ...Read more

Pokémon go opens a new door to digital marketing

Retailers have been trying to leverage digital marketing to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made... ...Read more

It’s Nothing Personal…Unless it’s Small Business

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring... ...Read more

How The Home Depot Made Mobile Its Most Versatile Tool for B2B Customer Engagement

Mobile technology has had profound impacts on life and business that were unimaginable a decade ago. I first realized the potential of mobile devices when, in 2008, I moved... ...Read more

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

We continue to hear about the loyalty innovation that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have... ...Read more

Getting The Most From Mobile: Designing Your Best Mobile Customer Experience

As mobile becomes the common denominator guiding, informing, and influencing the customer through their journey, the opportunity to increase ROI through mobile is growing exponentially. Yet a great mobile customer... ...Read more

Healthcare Marketing Shakes Up Status Quo

Shaken and stirred—it’s definitely not how you want your martini prepared and probably not how you want to feel going into work every day either. And yet, “shaken and stirred” turned... ...Read more

How Starbucks Pioneered Mobile and Reaped Rewards

A customer experience series on mobile integration in retail Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile... ...Read more

Can I Get Your Number? Why B2B Marketers Should Tap Mobile Marketing.

Do you know where your smartphone is right now? Chances are yes.  In fact, you probably just quickly checked your pocket.  Remember the time when you raced out the... ...Read more