Archives for: Tag: OTA

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

Author: Evelyn Bozak
6 / 18 / 2015

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline‚Äôs plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and travel industries, we have to keep a close eye. These abrupt market changes and acquisitions cause confusion, not only for […]