Archives for: Tag: Rewards program

Can Whole Foods Attain Greater Differentiation Through Customer Loyalty?

Author: Guest Contributor, Jim Tierney
11 / 9 / 2016
Whole foods loyalty rewards program - Lenati

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Principal and Lead of Lenati’s Customer Retention & Loyalty Practice, didn’t think it appeared too differentiated from other grocery rewards programs. “Customers earn one point per dollar spent, and will receive offers and rewards based on their purchase patterns—hardly […]

Is Plenti a Success in Coalition Loyalty? It Still Depends.

Author: Gina Cuff
8 / 27 / 2015

Back in March, when the news that Plenti – a coalition loyalty program developed by American Express – would be launching in the US, we wondered if this country was finally ready to embrace this concept that has been wildly successful in both the UK and Canada. In the programs that have succeeded, we noted […]

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

Author: Jessica Didion
7 / 29 / 2015
Mobile rewards customer loyalty experience Lenati

We continue to hear about improvements and expansions that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have announced partnerships with Spotify, Lyft and, most recently, The New York Times, all in an attempt to broaden their customer base while providing added value to […]

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

Author: Evelyn Bozak
6 / 18 / 2015

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and travel industries, we have to keep a close eye. These abrupt market changes and acquisitions cause confusion, not only for […]

A New Era in OTA Customer Loyalty. Is Rocketmiles Going to Be Priceline’s Sleeper?

Author: Gina Cuff
4 / 8 / 2015

With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left standing – Expedia and Priceline. And while consumers still have plenty of choice regarding where to purchase […]

Designing the Right Rewards Program for High-Tech Companies

Author: Katie Collier
7 / 15 / 2014

This blog is the fourth in a four-part series related to the Lenati whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on the high-tech industry and key considerations for loyalty marketers managing an existing rewards program, or building a new rewards program.  Other posts in this series cover Insurance, Banking, and Retail industries.