Rewards program

Designing the right rewards program for your business

Tradeoffs and techniques for effectively influencing customer behavior Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your... ...Read more

Can Whole Foods attain greater customer loyalty differentiation?

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, Managing Director of Integrated Customer Loyalty, didn’t think it appeared... ...Read more

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

We continue to hear about the loyalty innovation that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have... ...Read more

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work... ...Read more

Is Rocketmiles Going to Be Priceline’s Sleeper?

With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it... ...Read more

Designing the Right Rewards Program for High-Tech Companies

This blog is the fourth in a four-part series related to the PK whitepaper titled “Designing the Right Rewards Program for Your Business.” This particular post focuses on... ...Read more