Archives for: Tag: Scott Brinker

How to Manage MarTech—Interview by Scott Brinker of Chiefmartec

Author: Liam O'Connor
9 / 12 / 2016

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing technology in their organizations. Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn: […]