Segmentation

How PK Helped Goodwill Modernize Their Stores, Boosting Sales 17%

In recent months, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing... ...Read more

The Ultimate Holiday Shopper Segmentation Guide

‘Tis the time of year where we like to pause, reflect and take a moment for a good dose of humor. As customers get into the gift-giving (and spending)... ...Read more

It’s Nothing Personal…Unless it’s Small Business

We’ve all heard the old adage “it’s just business,” but to a small business owner, it’s actually so much more. More often than not they’ve invested countless hours caring... ...Read more

Finding Your New Customers in Your Best Customers

Successful customer acquisition strategies rely on deep customer understanding, including insightful customer segmentations. However, lackluster segmentation can undermine acquisition efforts and lead them astray. In practice, segmentations often draw... ...Read more