Forrester Research Features Lenati as Convergent Design Firm
In the 2018 report reviewing North American Experience Designers, Forrester features Lenati as a leading Convergent Design Firm, specializing in the application of design practices to products, services and spaces
Seattle, WA—Lenati, a leading marketing strategy firm, was recently included in Forrester Research Inc.’s Convergent Designers, North America Q2 2018 report.
Experience Design Providers are evolving, says Forrester, and the way companies hire and work with providers must change as well. Forrester divides providers into three categories; business, specialty and convergent.
“Forrester’s new guide to Selecting an Experience Design Service Provider is a valuable resource for CX pros working in companies of all sizes,” Lenati Partner Martin Mehalchin says, “Forrester has done the profession a service by recognizing the category of Convergent Design which focuses on the customer above all and their journey across a wide range of touchpoints.”
“We are gratified that Forrester has recognized our expertise and track record in naming Lenati as one of the leading convergent designers in the market.”
Lenati’s Digital Transformation Practice offers clients a comprehensive suite from leading digital behavioral research methodologies, including usability testing and in-field ethnographic research, to comprehensive digital product design and delivery.
“A human-centered mindset is ingrained in how we work. Lenati has a long history of driving business impact through holistic, customer-centric strategies — as our Digital practice evolves, we’re able to unite business and design minds to deliver innovative products and services,” Lenati’s Digital Experience Manager Allison Forrester says.
Recent investments in digital experience design enable the firm to integrate services that in the past would have been provided by digital agencies or specialty UX firms into Lenati’s overall approach to customer experience strategy design and implementation.
Some of the world’s most valuable brands engage Lenati to help them acquire, grow, and retain customers. We work on critical initiatives that transform marketing and the customer relationship. Learn more about our Digital Transformation services.
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