Lenati Presenting on Customer Engagement and Loyalty Driver Models
Customer Retention and Loyalty Experts, Clay Walton-House and Katie Collier, presenting at Loyalty360’s Experience and Engagement Expo
Lenati’s Customer Retention and Loyalty Practice Lead, Clay Walton-House, and Loyalty Strategy Manager, Katie Collier, will present methods for defining and empirically measuring customer engagement, along with the resulting impact on customer loyalty and business performance. The presentation—tailored to both B2C and B2B sectors—will explain how a “Loyalty Driver Model” can more accurately connect customer engagements to increased levels of loyalty and ROI.
“We work with many Fortune companies on their loyalty programs, and this is what we hear time and again: Measuring customer engagement is hard, and correlating to business performance is even more difficult.” said Clay Walton-House, “That’s why we’ve put together this workshop—to help Loyalty Marketers answer these tough questions.”
During this presentation, participants will learn how to build a business case for customer engagement or loyalty strategies and when a driver model can help prioritize customer engagement investments.
“This will be a jam-packed session leveraging case studies and real examples,” said Katie Collier, “Attendees will walk away with a new way to think about a ‘healthy’ customer relationship, and an elegant solution for measuring core drivers of customer loyalty and engagement.”
After the presentation, attendees are invited to an individual consultation or review of their loyalty programs by Lenati’s Customer Retention & Loyalty Team.
About Lenati – Marketing and Sales Consulting Firm
Lenati is a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution.
Lenati’s client portfolio includes companies such as Nike, Starbucks, Adobe, REI, Expedia, Hilton, Philips, Nordstrom, Microsoft, T-Mobile and more.
Find out more at lenati.com
About Experience & Engagement Expo
Engagement & Experience Expo is an open-forum discussing customer, brand and channel challenges and solutions. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.
Find out more at engagementexpo.com
Evelyn Bozak, Marketing Manager