Marketing Executives Bring Light to Marketing Technology Woes and Wins

MarTech 2017 brings together marketing leaders from Adobe, Hilton, Microsoft, and Lenati to talk candidly about the realities of marketing technology.

San Francisco, CA – MarTech Conference recently announced that Lenati, a leading marketing strategy firm, will be facilitating this year’s keynote executive presentation on May 10 in San Francisco.

Principal and Head of Lenati’s Global Customer Acquisition Practice, Liam O’Connor, will moderate an in-depth session with marketing leaders from Adobe, Hilton, and Microsoft focused on delivering business results with marketing technology.

“Tremendous effort is put into technology selection, but the most successful marketing leaders know that the best results come from strategically building their MarTech stacks and their teams,” said O’Connor. “This session will cut through the hype and provide real examples of how executives at some of the world’s most-recognized companies are balancing scale and innovation while building successful MarTech teams.”

“These marketing leaders comfortably display a mature and nuanced mastery of the dynamics of technology management. They’re not CIOs—and they don’t pretend to be,” says Scott Brinker, MarTech Conference Chair, “But what’s more remarkable is the fluency by which they continually weave technology management principles back into the fabric of marketing and customer experience.”

Additionally, the session will expand on research themes conducted by Lenati and For more detailed research findings, download “Marketing Technology as a Strategic Asset.”

Find out more about this session at

About Lenati:

Lenati is a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Lenati has partnered with clients such as Nike, Starbucks, Adobe, Expedia, Hilton, Philips, Nordstrom, Microsoft, T-Mobile, and more.

Find out more at

About MarTech Conference:

The MarTech conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog,, since 2008. He is the creator of the annual marketing technology landscape supergraphic—the industry reference for the evolving vendor categories of the field, and the author of the book “Hacking Marketing,” a guide to marketing management in a software-driven world. Find out more at

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