10 Key Customer Experience Principles

Building a Customer-Centric Business

It seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s perceptions, feelings, memories and associations, and so virtually any aspect of a company can be in question when considering how it makes a connection with a customer. New attention on the discipline has resulted in the propagation of many different approaches to CX in practice. They have also led to the propagation of several myths and half truths about the field and it’s best practices.

Download this article to learn more about:

  • Common misconceptions in the field of CX
  • How take a customer-centric approach to developing channels, service, product and operations
  • The three key areas for measuring CX


About Lenati: We are a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Learn more about our Customer Experience Services.