Designing the Right Rewards Program for Your Business

Tradeoffs and Techniques for Effectively Influencing Customer Behavior

Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your brand across a variety of channels, it’s imperative that marketers understand the interdependent nature of retention strategies, as this builds the foundation for not only a successful rewards program, but for an enhanced brand experience.

Download this 10-page white paper to learn:

  • Where to start – key considerations for development, implementation and execution of ROI-positive rewards program in today’s dynamic market place
  • How to assess three key retention strategies within each rewards program and correlate those strategies back to business objectives
  • The financial and emotional tradeoffs between the 4 types of rewards programs
  • Why a rewards program model built with a ‘hybrid approach’ can help certain organizations increase their ability to influence customer behavior
  • Best practices from some of the most well-known brands and loyalty programs

About Lenati: We are a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Learn more about our Customer Retention and Loyalty Services.