A Social CRM Strategy for Loyalty Marketers

Harnessing the full power of social media to drive customer loyalty

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to build deeper customer relationships via social channels, but where do you start?

Download this presentation to learn more about:

  • The unmet opportunity to better leverage social media for loyalty marketing
  • Common challenges in aligning and integrating social and loyalty strategies
  • Components of a comprehensive social CRM strategy
  • A step-by-step approach to develop a social CRM strategy

About Lenati: We are a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Learn more about our Customer Acquisition services.