Integrating Customer Experience & Customer Loyalty
Part One: Building a Customer-Centric Organization
Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have more options and more ways to connect with brands. Companies now have the greatest opportunity to deliver value through customer experience to drive buying decisions and customer loyalty. For this to work, the entire organization needs to center on the customer.
Download this presentation to learn:
- The shift in Loyalty Marketing with the “Age of the Customer”
- The connection between customer experience and customer retention and loyalty
- Five key questions that serve as an “audit” of current-state customer experience and customer loyalty drivers
- The blueprint for building customer-centricity in your organization
About Lenati: We are a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution. Learn more about our Customer Experience or Customer Retention and Loyalty Services.