Personalization is a data problem
In today’s consumer environment, everything revolves around personalization. Customers expect that the brands they know and love, know them back. However, in order to have a personal relationship with your customers, you need to collect the right data first – and there is a lot of data! Further, there is no “one-size-fits-all” personalization strategy; it depends on your brand and the relationship you want to have with your customers. So where do you start?
You know you need customer data for a meaningful personalization strategy. But which data, and where do you begin?