Customer Acquisition

Modern marketing.  Getting beyond the buzzwords and jargon, we view customer acquisition as simply aligning with the shift to buyers driving their own journey with your brand, and leveraging analytics and technology to better serve them along the away.

We work at the intersection of content strategy, marketing analytics, and the constantly evolving marketing technology landscape to help our consumer and B2B clients drive business impact through a mix of digital and social approaches.  We help our clients convert more customers and obtain measurable improvements in ROI from marketing and sales investments.

Our Customer Acquisition Services include:

Customer Acquisition Framework | Customers drive the buyer journey.  We derive your strategy from the customer inward, from anonymous prospect to loyal advocate.  We work with clients to develop a detailed roadmap detailing the core acquisition strategies (and supporting analytics), major investments, specific program types, priority KPIs and required capabilities to drive topline growth.

Audience and Content Marketing Strategy Targeted messaging and content design begins with an audit of what exists today to identify what you need to map at every stage of the customer journey. Integrated lead nurture strategies and audience specific messaging and customer journey maps complete your digital customer engagement strategy.

Lead Nurture Strategy and Predictive Analytics | A modern marketing funnel nurtures sales-ready leads and enables marketers to “take a quota.” We develop and scale lead management processes and help define criteria to build lead scoring models. Our lead forecast models are designed to help marketers get the right quality leads in the door.  We also work with clients on predictive analytics solutions to identify the next best customer or lead.

Social Media Platforms | Social engagement, part art and part science, starts with the right platform and tool to enable marketers and sellers to amplify. We provide social Media operating models, platform evaluation, and management system design to fully integrate Social into your growth strategy.

Customer Dashboard and Analytics  | Often digital marketing analytics and measurement are an afterthought — but in reality, they are the most important factors in understanding ROI. If you don’t know what to build or don’t have the resources to do it, we can help prioritize KPIs and build or prototype a dashboard.

Marketing Technology Evaluation and Selection | The marketing technology landscape is massive, complicated and ever-changing. We can help you make sense of all of the options for specific marketing objectives or use cases and recommend relevant marketing technology providers.