Digital Services and Capabilities
The level of complexity and velocity of change in Digital presents serious challenges to companies as they struggle to decipher how to engage their customers across ever-expanding digital touchpoints and channels. New emerging technologies such as augmented reality, virtual reality, voice-activated assistants, artificial intelligence, and personalization, add layers of complexity as well as increased opportunities for digital customer engagement. To be successful, companies must rapidly adapt to their customers’ ever-changing digital expectations, and technology usage in order to create the optimal experiences for them.
Lenati Digital’s user experience design (UX) experts can help you navigate this complex digital landscape and create meaningful, and contextually relevant experiences for your customers. We believe in the power of tapping smart devices for 24/7 interactions, so we take a mobile-first approach for our digital design solutions. We are passionate in creating forward-thinking and strategic digital experiences that utilize the latest and most relevant technologies for your customers.
Our Digital Services include:
Digital Behavioral Research | Ever-changing digital technologies create new customer behaviors and needs for digital experiences. Our UX experts conduct primary digital behavioral research to understand the needs and motivations of customers through interviews, in-field contextual inquiries, card sorting, task analysis, personas, usability testing, and other research methodologies.
Vision Development | Lenati Digital utilizes a UX-led, cross-disciplinary team to work directly with our clients to solve pressing business and customer challenges. Using Agile process, we work closely with you to define the challenges and opportunities at hand. From there, we rapidly iterate, test, and bring visionary digital experience designs to life. At the end of this vision development process, we set the roadmap and go-to-market strategy to help you move forward with full digital experience design and product development.
Comprehensive Digital Experience Design & Delivery | Great design equates business success in today’s hyper competitive world. Our design-thinking led UX process empowers us to turn complex business problems into simple, elegant, and memorable user experiences.
Our comprehensive process and delivery comprise of clear customer needs definition (research-based personas), customer journeys, competitive analysis, expert heuristic evaluation, content review, ideation workshops (with our clients), flow diagramming, information architecture (wireframes, site-maps, detailed functional specifications), UI design, low- and high-fidelity prototypes, usability testing. By utilizing our process, we deliver successful market ready solutions for web platforms, web-based applications, desktop and mobile applications and services.